PARTNERSHIPS IN EUROPEAN TOURISM
Next event
Virtual Fair 22, 23, 24 June 2020

AVIAREPS is pleased to announce to have organized a free of charge innovative Virtual Fair for the European and Chinese tourism industry. This event has been be a unique opportunity for EU participants to have prearranged B2B meetings with Chinese buyers, while using cutting-edge European technology. Our virtual fair was the first of a series of matchmaking events designed to support European tourism companies, with focus on Small and Medium Enterprises.

The virtual fair has been organized from the 22nd till the 24th of June, followed by a second virtual fair in November 2021, and following live events in Chengdu and Hangzhou in June and October 2021. Partnerships in European Tourism (PET) is a project initiated and funded by the European Union. Through the organisation of B2B (virtual) fairs, webinars, e-learning and matchmaking events, the EU will be facilitating new collaborations and partnerships around trans-European tourist products.

Before Covid-19 pandemic, Europe had become increasingly popular with Chinese travellers. Our goal is to rebuild that trend, to re-install the flows of visitors and to grow your business.

Objectives

The general objectives of Partnerships in European Tourism (PET)
  • Increase the flow of Chinese travelers in the EU, in particular Chinese Free Individual Travelers (FITs), with high revenues, interested in lesser known destinations and travelling outside high season
  • Stimulate investment opportunities for EU companies in China where domestic tourism is booming
The specific objectives
  • Bring together EU tourism sellers from different EU member states, helping them to realize flexible transnational partnerships
  • Give EU tourism sellers business opportunities by putting them in contact with relevant Chinese operators on the occasion of B2B events, priority being given to SMEs operating in more than one EU member state
  • Support the development and the visibility of trans-European touristic products in China

Benefits for eu sellers

Why should you join this event?
The benefits for the European sellers
  • To optimize your opportunities to meet Chinese buyers and to gain a deeper understanding of the Chinese tourism market
  • To build a connection with the relevant and valuable Chinese buyers nationwide to develop your business.
  • To network with Chinese buyers in order to maximize your profits into a win-win situation.
  • To stay informed about the business trends and market insights of China
  • To enhance your products and brand awareness in China and expand your sales channels through partnership programs
  • While the Virtual fair and Berlin event will bring the Chinese buyers to Europe, the last 2 B2B events will enable you to travel to China and to meet the Chinese buyers in person

Benefits for Chinese buyers

Why should you join this event?
The benefits for the Chinese buyers
  • To be able to join the most efficient online platform and to connect with relevant EU tourism sellers
  • To build up business partnerships with EU tourism sellers through 4 B2B events and a matchmaking appointment system
  • To stay informed about the new trends in the EU tourism industry
  • To maximize your investment/Co-op opportunities and to increase outbound tourism from China to the EU
  • To offer your tourism investment opportunities in China to potential European investors
  • To network with EU tourism sellers in order to maximize your profits into a win-win situation

Virtual Fair
22, 23, 24 June 2020

Theme: Rebuilding bridges after Covid-19

How to rebuild the cooperation between China and Europe to rebound the tourism business from China to EU.

From the 22nd till the 24th of June 2020 the European Union will be organizing an innovative virtual fair for a selection of companies in the European and Chinese tourism industry.

Before Covid-19 pandemic, Europe had become increasingly popular with Chinese travelers. More repeat visitation, a stronger interest in
in-depth visits and younger generations of individual travelers discovering a multitude of European destinations promised a bright future. To rebuild the trend and to re-install the flows of visitors from the People’s Republic of China to the European Union, this virtual fair will be an important symbolic step in the right direction.

Virtual Fair
22, 23, 24 June 2020

Theme: Rebuilding bridges after Covid-19
How to rebuild the cooperation between China and Europe to rebound the tourism business from China to EU.
From the 22nd till the 24th of June 2020 the European Union will be organizing an innovative virtual fair for a selection of companies in the European and Chinese tourism industry.

Before Covid-19 pandemic, Europe had become increasingly popular with Chinese travelers. More repeat visitation, a stronger interest in in-depth visits and younger generations of individual travelers discovering a multitude of European destinations promised a bright future. To rebuild the trend and to re-install the flows of visitors from the People’s Republic of China to the European Union, this virtual fair will be an important symbolic step in the right direction.

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