About us

Partnerships in European Tourism program is an EU-funded project with the mission of supporting the internationalization of EU tourism operators, the promotion of trans-European tourist products and the organization of B2B matchmaking events during international fairs. 

European Commission

The European Commission helps to shape the EU’s overall strategy, proposes new EU laws and policies, monitors their implementation and manages the EU budget. It also plays a significant role in supporting international European development and delivering aid.

Partnerships in European Tourism (PET) was voted by the European Parliament aiming to build on the work done for the EU-China Tourism Year by funding additional B2B matchmaking events and developing training materials to help the sector preparing for Chinese travelers. 

The European Parliament, in its 2015 own initiative report on tourism, requested the Commission to increase the budget for promotion and help the tourism sector to enhance its competitiveness. It also asked the Commission to develop a Pilot Project called “Partnerships in European Tourism” whose aim was to attract more Chinese tourists in Europe, notably on the basis of transnational packages.


The European Commission has awarded the Partnerships in European Tourism contract to AVIAREPS, founded in Germany in 1994 and the number one tourism representation company worldwide. With over 150 tourism and 100 aviation clients in 67 offices worldwide our motto is: ‘Bringing People to the World and the World to the People’. The Partnerships in European Tourism project will be managed by a team of tourism experts in the AVIAREPS’ offices in Brussels, Munich and China. With its European roots, strong financial backbone and global network and expertise, AVIAREPS is the perfect partner to bridge continents and cultures. 

AVIAREPS is connected with the industry’s top decision makers. We are an affiliate member of the World Tourism Organization (UNWTO), as well as regional associations such as PATA (Pacific-Asia Travel Association).  We think global, but act local. Our proven track record and over 25 years of experience ensure that our clients top-perform their competition.

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