Partnerships in European Tourism
About Partnerships in European Tourism
The Partnerships in European Tourism (PET) project is funded by the European Union, aimed at supporting European Small and Medium Enterprises in the tourism industry wishing to expand their business into the Chinese market. Through the organization of B2B (virtual) fairs, webinars, e-learning and matchmaking events, the European Union will be facilitating new collaborations and partnerships around trans-European tourist products.
The first virtual fair has been organized from the 22nd till the 24th of June, and was followed by a second virtual fair from the 9th till the 10th of December. The third virtual event took place on the 8th & the 9th of June 2021. In October 2021 we hope to organize the first live event in Hangzhou. Partnerships in European Tourism (PET) is a project initiated and funded by the European Union.
Through the organisation of B2B (virtual) fairs, webinars, e-learning and matchmaking events, the EU will be facilitating new collaborations and partnerships around trans-European tourist products.
Before Covid-19 pandemic, Europe had become increasingly popular with Chinese travellers. Our goal is to rebuild that trend, to re-install the flows of visitors and to grow your business.