Partnerships in European Tourism
About Partnerships in European Tourism
The Partnerships in European Tourism (PET) project is funded by the European Union, aimed at supporting European Small and Medium Enterprises in the tourism industry wishing to expand their business into the Chinese market. Through the organization of B2B (virtual) fairs, webinars, e-learning and matchmaking events, the European Union will be facilitating new collaborations and partnerships around trans-European tourist products.
The project consists of 4 matchmaking events between European and Chinese tourism companies. The virtual fair is the 1st B2B matchmaking event, followed by events in Berlin, Chengdu and Hangzhou in March, June and October 2021.
Before Covid-19 pandemic, Europe had become increasingly popular with Chinese travellers. Our goal is to rebuild that trend, to re-install the flows of visitors and to grow your business.