The partners from the Partnerships in European Tourism project can find market intelligence and educational material on how to attract and welcome Chinese travelers in the EU as well as how to service travelers in China through different sources, varying from online brochures with China market intelligence, an online brochure regarding China tourism landscape and an online brochure on new tourism trends in China.

Also accessible is an extensive tutorial with China Ready Training Materials. All the provided material offers our partners the possibility to learn all about doing business with China.


Learn more about how to make your product attractive for Chinese travelers.

Market Intelligence Report for China - update November 10, 2021

Background information on key economic indicators, travel market behavior, Chinese consumer & traveler profile etc.

How to attract Chinese travellers?

Exhibitors Webinar

Buyers Webinar

China Tourism Landscape

Travel consumer profile, Chinese tourism to Europe, destinations and source cities, customized tours.

New Tourism Trends in China

General new tourism trends in China market; shift to mobile, booming FIT, beyond the gateways, digitalization in China, digital trends.


Facts and figures about Chinese tourism.

Updates on COVID-19 Outbreak from the Chinese Tourism Industry Partners

Different surveys among the Chinese tourism partners with insight information and trend watching.